This year Kenilworth Fairtrade Action Group is supporting ‘Take a Step’ for Fairtrade – this year’s campaign call to people in the UK to engage with the Fairtrade Foundation's vision of an even bigger movement for positive change on unfair trade, including making the switch to buying Fairtrade.
Starting in Fairtrade Fortnight (27 February – 11 March 2012), we are challenging the people of Kenilworth to take a step in the right direction by thinking about what they can do every day, every week or every month throughout 2012 to make a difference to the lives of farmers in the developing world who produce the products they buy – whether that be choosing to buy a Fairtrade coffee on the way to work, or making sure their weekly shopping baskets contain one or two more Fairtrade products like Fairtrade tea or bananas, or encouraging their friends and family to switch to Fairtrade.
A step is any action that supports Fairtrade – taking a first step could be someone buying their first packet of Fairtrade coffee, tea or sugar; for someone further along the Fairtrade ‘journey’, your step could be to find out more about the Kenilworth Fairtrade Town campaign; and if you are a seasoned Fairtrade campaigner, your step could be to organise a fun public event for Fairtrade Fortnight.
The Fairtrade Foundation and the Kenilworth Fairtrade Action Group are asking everyone who takes a step to register it over at www.fairtrade.org.uk/step where steps will be displayed on the Fairtrade Foundation's interactive 'step-o-meter'.
Together, the Fairtrade Foundation wants the public to take 1.5 million steps for Fairtrade in 2012. That’s one for every Fairtrade producer Fairtrade aims to work with around the world. Each step leads to a better deal that millions of farmers and workers in developing countries urgently need.
Some of the steps that are being taken in Kenilworth this Fairtrade Fortnight include a stall in Talisman Square on Saturday 25 February to launch the Fortnight, a reception for our supporters and the Town Council on 2 March and a Treasure Hunt running throughout the Fortnight.
Labels: Fairtrade Fortnight 2012
